https://gwagonerdesign.com/about-graeme daily 0.75 2025-11-26 https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/3125ab72-8196-4e20-a56f-92ad9c042e7a/A051B3BA-0466-4495-8A32-38B150CABEC6.JPG About Graeme https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/853c20c2-c1c5-4571-a49b-0a7e22962ae1/bike_puddle.JPG About Graeme https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/4775cb5b-0625-4595-aa97-f2d4ce458743/IMG_4501.JPG About Graeme https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/3d5ed331-3e5c-44a1-b13c-1cf6309665fe/IMG_7185.JPG About Graeme https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/959365ef-2c50-493b-91f1-7aa59a54dde4/g_boardhike.jpg About Graeme https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/6616d079-493a-48f8-be23-58f72071f75d/IMG_5126.JPG About Graeme https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/1d07cc26-c863-44c7-aaeb-341ae4654d77/Graeme_japan_car.jpg About Graeme https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/76c2d67b-aeb7-4310-9d4c-f623d284471e/Graeme_triumph02.jpg About Graeme https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/68900c2f-541d-45b1-b583-99a32da1c79c/g-h-bike.jpg About Graeme https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/1613518884229-CBX2VXWMJWULXV30BDNE/Graeme_03c.jpg About Graeme - i’m graeme. I’ve been in product design for over 15 years. I’ve gotten to work with some truly great brands, both large and small, and I’m always looking for new challenges. I believe the best ideas come from being humble and listening. I believe in being hands-on, in building community, and that inspiration can come from anywhere. I believe we owe it to ourselves and the future to be thoughtful about what we introduce into the world, and the environmental impact of those new things. I do my best thinking outside on one of my bikes or on the snow, or in my workshop. I believe the outdoors is for everyone. I’ll be outside if you need me. I’m based in Bilbao, but available worldwide. https://gwagonerdesign.com/testimonials daily 0.75 2021-02-24 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Testimonials https://gwagonerdesign.com/contact daily 0.75 2021-02-03 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://gwagonerdesign.com/pagecv daily 0.75 2025-11-25 https://gwagonerdesign.com/other-work daily 0.75 2025-11-25 https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/645215f7-c5d7-49f9-b6c2-a0c77b87a0a5/ignik-topside-ls1.jpg Other Work Ignik Topside Heated Blanket https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/f707140e-3d5e-45a4-a3e3-34c0b206ac13/janji_revy2.jpg Other Work Janji Revy Run Commute Pack https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/7c58a544-fe57-4dbb-8732-c5bec0baeb40/lord-of-the-lots-12_webweb.jpg Other Work Ignik Propane Tank Seat https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/1bfb0d86-a43b-4ea5-89ee-07d5bf8bf827/rei_flash.jpg Other Work REI Flash Daypacks https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/a5f159ad-e7a6-43fd-9d8d-409350fb0b23/packing-cube.jpg Other Work REI Packing Cube Collection https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/032d5ec8-d14a-4af3-840b-695f99e96941/travel_roll+copy.jpg Other Work Dakine Travel Tool Kit https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/593bb988-d2dc-40bb-8707-06524acc88eb/canyon.jpg Other Work Dakine Canyon Collection https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/e4f9b73d-6ae3-4cd9-a556-7ae0925084f4/gaiter.jpg Other Work REI Mountaineer GTX Gaiters https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/70aef5e0-4228-49f0-86e6-a92349b2c412/rhoost.jpg Other Work Rhoost Edge Corner Protector https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/e03a83dc-8d5c-4493-8a57-9346f8347d25/dakine_glove.jpg Other Work Dakine Gloves https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/2d320e6a-5282-4150-8448-bfd67087658d/pinza.jpg Other Work Pinza Cord Manager https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/08240ad7-bf3a-46a4-90fe-eb9448ec59cc/zafirro.jpg Other Work Zafirro Iridium Razor https://gwagonerdesign.com/test daily 0.75 2025-11-10 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg test https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg test https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg test https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/e93b231f-bf63-4788-b366-713a87d9e547/ignik_prox.jpg test https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/2fb16096-c6a6-477d-baca-488785ba9ccb/ignik_prox.jpg test https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/28235b10-269d-436e-b669-31ad9a509840/janji_revy.jpg test https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/9bdbcdac-0213-44b7-a2a5-b3027bbb7f2b/LC_Brodie.jpg test https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/43bb4fb0-3571-4c65-89c1-0077d581a77a/mosko_alpine.jpg test https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/adfdb664-aa7b-401a-8eb1-9fad2d1a7383/Stanley_cooler.jpg test https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/1068d18e-19e8-44d6-a736-1ea739a4fad0/luno_curtain.jpg test https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/02529890-069e-4d12-9cfb-cbe4e6c3ead9/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847737533-XZEYJ52CL1Y88CID07X1/image-asset.jpeg https://gwagonerdesign.com/work daily 1.0 2025-12-01 https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/b6a6ab07-96ed-4845-ad65-21cea1ca5d57/mosko_alpine.jpg Work Mosko Alpine 30 Pannier Set https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/40276900-2082-45ce-9be9-b4e0e22cabea/janji_revy2.jpg Work Janji Revy 18 Run Pack https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/245a05ee-c0d5-46ae-81ad-6d3b690e3382/021726_Vitalize_CLP_Hero_DT.jpg Work Stanley Vitalize Collection https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/5d619275-e7da-4457-89ba-1a3dd8217081/LC_Brodie.jpg Work Little Chonk Brodie Large Dog Carrier https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/319c1b8b-fab9-47bc-92ce-197276c46522/sketches2.jpg Work Mosko Sketches https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/04aec75f-9d1a-4397-9482-43e059fe4370/ignik_prox.jpg Work Ignik X Pro Propane Case https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/36513bb0-ea59-4985-8512-cac1238c1637/luno_curtain.jpg Work Luno Car Privacy Curtain https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/ebeebe31-06ce-41b9-a4b5-aa7815c445c6/Stanley_cooler.jpg Work Stanley Madeleine Cooler https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/1bfb0d86-a43b-4ea5-89ee-07d5bf8bf827/rei_flash.jpg Work REI Flash 22 Daypack https://gwagonerdesign.com/work/trail-hydro monthly 0.5 2021-02-05 https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/7137e152-f870-4a49-a950-2bb653519dc2/Trail_Hydro_04.jpg Work - REI Trail Hydro Collection Trail Hydro 30 https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/35fece9b-4198-4efd-a8a1-50f67840b427/Trail_Hydro_05.jpg Work - REI Trail Hydro Collection Initial Sketches https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/0c4af752-ca31-423e-a2f7-674c47f3c43d/Trail_Hydro_06.jpg Work - REI Trail Hydro Collection I built numerous pocket prototypes before landing the final direction. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/fd3c0b41-26c4-4edf-860e-a0c4ab9d0e41/Trail_Hydro_07.jpg Work - REI Trail Hydro Collection https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/1612300591846-NZY1W9E78SFEIZVB4C6L/Trail_Hydro_03.jpg Work - REI Trail Hydro Collection https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/1611941993664-OGR8SRPNVHWEP0RQ5DDO/Trail_Hydro_02.jpg Work - REI Trail Hydro Collection - MEET THE QUICKLOAD POCKET It started with trying to change perception about reservoirs being uncomfortable and vulnerable, and ended with a unique solution that solves for hydration, but protects vulnerable food and technology as well. Simply spread the rigid wings in the pocket outward, and the pocket becomes a rigid container for whatever you need to protect. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/1612481686764-0KETYWKG4OD7C3M0Q4NP/field_test.jpg Work - REI Trail Hydro Collection - Build it, break it, build it again The team at REI believes in early and rigorous field tests. It was always an honor to join these test trips, hearing directly from users and bearing witness to the success and failures of our ideas. https://gwagonerdesign.com/work/ruckpack monthly 0.5 2025-11-25 https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/83717a1d-7c6c-4cb7-b46d-59453e9ba445/Ruckpack_04.jpg Work - REI Ruckpack Collection Ruckpack 60+ and included Daypack https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/7c85b8f6-8317-412d-913a-b7c0bf67f77f/Ruckpack_03.jpg Work - REI Ruckpack Collection Ruckpack 40 https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/1c329e56-55bb-4b88-8924-eb4b1e5ff58c/Ruckpack_10.jpg Work - REI Ruckpack Collection Ruckpack 28 https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/ab9165cd-02d2-4706-977c-9294cf1d4cb5/Ruckpack_09.jpg Work - REI Ruckpack Collection Ruckpack 18 https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/15ac0c26-c074-41ef-ad4e-0ef7d2ec0e46/Ruckpack_06.jpg Work - REI Ruckpack Collection Initial Sketches https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/cb7a70bf-4564-4ae7-ac1e-3b8f5527a989/Ruckpack_07.jpg Work - REI Ruckpack Collection A foam buck covered in tape to explore patterning for an in-house build. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/97732cb4-ab5a-4174-9eec-e1c7bb8fd21f/Ruckpack_08.jpg Work - REI Ruckpack Collection The challenge is to balance color usage across a line without running into minimum order issues. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/1612298388859-JS021FYVOH4ZS0UAB8LC/Ruckpack_05.jpg Work - REI Ruckpack Collection https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/1612207298939-GDFX5094TM64Q9ERNQS8/Ruckpack_02.jpg Work - REI Ruckpack Collection - Meaningful features keep a low profile From our research and interviews, we knew how much adventure travelers valued minimal add-ons, while simultaneously being able to quickly adapt to new needs. The Ruckpack collection features details like tuck-away pole keepers and a belt loop that both traps trekking poles, but also acts as a single locking point for both side and main zippers. All zippers open toward the wearer to dissuade attention in crowded spaces. https://gwagonerdesign.com/work/norseland monthly 0.5 2021-02-05 https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/aae77ee7-1bc8-49f7-a15a-473f5cb1293c/Norseland_01.jpg Work - REI Norseland Pack Collection Norseland Tote features stowable backpack straps. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/93a23cda-4f58-4649-8956-d97f19c777e1/Norseland_03.jpg Work - REI Norseland Pack Collection Norseland Pack https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/129513ff-9f0c-47f6-b5ba-7c1d2e2c9fb2/Norseland_04.jpg Work - REI Norseland Pack Collection Pocket Details https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/470f9d21-6f93-4ccf-a502-a5eef7afd1a7/Norseland_07.jpg Work - REI Norseland Pack Collection Initial Sketches https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/b60d5d97-5bb6-48e5-8f0e-ee88bf8f555d/Norseland_06.jpg Work - REI Norseland Pack Collection Color blocked silhouette exploration https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/63cab1d9-8b31-4fe2-9c47-99b9696067eb/Norseland_08.jpg Work - REI Norseland Pack Collection Initial prototypes built in-house from my patterns. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/a9919ed1-25d7-4cf3-8e40-209f4f860cab/Norseland_05.jpg Work - REI Norseland Pack Collection The Norseland Pack with the apparel collection https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/1612300885804-OQVBTYNS3UH9KRWH9N05/Norseland_bags.jpg Work - REI Norseland Pack Collection https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/1612225839951-2I2IT4M0FE85DN6IGB2L/Norseland_02.jpg Work - REI Norseland Pack Collection - No Detail too small With such simple silhouettes, getting the details right was paramount. From the exposed zipper tape and knotted cord on the interior pocket, to the quilted laptop sleeve, and the snaps suspended on webbing loops, the Norseland bags offer premium detail at an attainable price. https://gwagonerdesign.com/work/dakine-luggage monthly 0.5 2021-02-05 https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/89e8f7b9-750a-41b0-af9c-ea8919e833ab/Splitroller_05.jpg Work - Dakine Luggage Collection Rich touchpoints and reinforced corners https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/9317f678-77be-426c-a85d-44b9abc31616/Splitroller_04.jpg Work - Dakine Luggage Collection Without access to a test lab, we took durability tests into our own hands. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/d448d925-9682-4188-a782-783a3f8a5039/Splitroller_07.jpg Work - Dakine Luggage Collection The form takes shape in PE foam. I made the initial patterns, and the in-house sewing team build a fully-realized prototype. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/6d6b660c-77eb-4966-969f-96f1a201d0ae/Splitroller_06.jpg Work - Dakine Luggage Collection Eric Pollard approved. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/489a1ec4-b01b-450b-80f6-537b1dc8c8ed/Splitroller_09.jpg Work - Dakine Luggage Collection The Dakine Status echoes the design lines and robust construction of the bigger bag. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/1612298055904-M92XR96FH9YUBQ5K7GA4/Splitroller_02.jpg Work - Dakine Luggage Collection https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/1612297414204-V1R0X3T36PTM8SAYQ05L/Splitroller_03.jpg Work - Dakine Luggage Collection - Collapsible Structure The Split Roller arrives pressed into itself. At the base of the forward half lies a set of PE plastic wings, with instructions to rotate them outward and into pockets with hook & loop fasteners. This creates the structure necessary to keep such a large bag from toppling while you’re checking in at the airport. The system detaches easily for storing the bag once the trip is over. https://gwagonerdesign.com/work/haus-table monthly 0.5 2021-02-08 https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/5f8f9a93-d32d-41d6-8b02-c76127949f6a/coffee_table_05.jpg Work - Haus Table Three access points allow multiple children to play at once. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/87f4d80d-32e3-4506-b6ab-3f1ecab55e1d/coffee_table_06.jpg Work - Haus Table Portals connect all compartments. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/5ddd2c7d-a21d-4372-a774-23a72fed6366/coffee_table_07.jpg Work - Haus Table The scale is designed for 1/12 scale dolls, and play figures of all variety. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/b9a4c96b-4a3f-42cc-8355-97da4fcfa4bd/coffee_table_09.jpg Work - Haus Table https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/35fb9327-3cfd-4d0c-93d0-1d8998ff8f6f/coffee_table_04.jpg Work - Haus Table https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/a9278a3f-f873-48d1-b2ac-6eca2fe6d78d/coffee_table_08.jpg Work - Haus Table https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/29216e83-ee13-41fa-b844-b9eaed64aeb3/coffee_table_10.jpg Work - Haus Table https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/8d4de84a-8afe-404a-b96e-04ee49f25dd8/coffee_table_01.jpg Work - Haus Table Architectural inspiration https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/2f1603ce-f95b-4df2-a78d-cde0b632273b/coffee_table_02.jpg Work - Haus Table Early directions https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/db4786e5-ced8-4ea0-9c8b-d4aed49f6cdf/coffee_table_03.jpg Work - Haus Table Rough 3D mockups https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/1612821462776-36EUKK26BCV1XG4ZX7OB/coffee_table_11.jpg Work - Haus Table - Endless POssibilities Is it a dollhouse, a space station, or something else entirely? The room-like compartments invite children to imagine any number of play scenarios. They also could be bookshelves, a garage for toys, a zoo for stuffed animals. Regardless of how the children experience the compartment, the view from the parent’s perspective is still of a functional table surface. https://gwagonerdesign.com/work/mellor monthly 0.5 2021-02-09 https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/ab483dfb-3f53-4ef9-b589-4ef5bb001c33/mellor_02.jpg Work - Nixon Mellor Watch The Bergdorf-Goodman collaboration https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/ac6f0048-68d6-4f60-abd6-1b29f7e39e9b/mellor_03.jpg Work - Nixon Mellor Watch Backside of the Berdorf-Goodman collaboration https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/b4d8364d-2acc-45dc-a13a-19c572a692db/mellor_06.jpg Work - Nixon Mellor Watch Initial inspiration https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/d264d6c8-590f-45fe-904f-4e977c0c0478/mellor_04.jpg Work - Nixon Mellor Watch Watches, with their overlapping circles, are remarkably difficult to sketch. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/78d9bba4-85b5-46b3-ae52-46e02dd306ec/mellor_05.jpg Work - Nixon Mellor Watch Initial vector illustration https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/1612310111323-T0SQRI7Q59TZYMHDUM8F/mellor_01.jpg Work - Nixon Mellor Watch https://gwagonerdesign.com/work/traverse monthly 0.5 2025-11-27 https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/44196e13-7db8-43ef-885d-7525555de3af/Traverse_11.jpg Work - REI Traverse Collection The REI Traverse 60 https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/25233f59-26ab-42ad-be1d-e381176e8c28/Traverse_12.jpg Work - REI Traverse Collection The REI Traverse 32 https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/1bd839ea-d50c-488e-9c2d-0429f1fb8593/Traverse_08.jpg Work - REI Traverse Collection A minimalist summit pack deploys from the lid, and a unique variable width webbing reduced build. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/d8c88b21-1c42-4de5-9671-a712984df735/Traverse_09.jpg Work - REI Traverse Collection All compression straps are girth-hitched for easy adjustment/removal/replacement. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/47ad8339-b9ef-4a95-978a-bf6ae0d427db/Traverse_06.jpg Work - REI Traverse Collection With so much adjustment, the Traverse packs are intended for a broad range of activities beyond backpacking, as seen on this prototype. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/ac418d22-90e7-4acd-abbb-2915fed33422/Traverse_02.jpg Work - REI Traverse Collection REI's unique bottle pocket and a quick access rain cover. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/cb92fc34-418a-48b5-86aa-eed13eef7e13/Traverse_03.jpg Work - REI Traverse Collection Easily adjustable torso adjustment slides on the pack's exposed frame rails. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/caf265b5-6fea-41f4-8f92-6fe06affc221/Traverse_07.jpg Work - REI Traverse Collection An early foam buck made for quick volume studies. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/a9b05d06-33a2-4d51-8a71-792f81bf8f32/Traverse_13+copy.jpg Work - REI Traverse Collection Early sketch exploration https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/7cd15f73-61cd-4780-9a08-f4d8ad9a83a4/Traverse_14.jpg Work - REI Traverse Collection Highlight of the backpanel adjustment, and the wrapped webbing straps on the summit pack. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/1613426876651-E38TQ91DF18BIRQDIM53/Traverse_01.jpg Work - REI Traverse Collection https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/1613426914491-4EQ6N6V45JQOT4PEX5D8/Traverse_02.jpg Work - REI Traverse Collection - INTUITIVE ACCESS In addition to incorporated a loved REI feature in the quick access bottle pocket, we also heard that users didn’t want the rainfly buried in case of a sudden downpour. We created a pocket that put it at the ready on the side and included clear labelling to avoid confusion. We also made the rain cover vibrant yellow after hearing how much users want to stand out in adverse conditions. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/1613427063871-TX82AM9STL8D357TUYR8/Traverse_03.jpg Work - REI Traverse Collection - Easier for retail staff means more sales We heard from store staff that they tended not to show customers packs that were difficult to adjust because of the added time (and occasional injury) to the staff. The Traverse has an intuitive webbing ladder that attaches to a harness that slides up and down on the pack’s exposed frame rails. Instructions are easy to ready and well marked. We also found that the traditional Small/Medium/Large sizing strategy was leaving out segments of the population, and we successfully lobbied for unique large torso/small waist and small torso/large waist sizes, a unique offering on the pack wall. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/1613452893095-ANZCPW9E5AWQ2RWJDZ80/Traverse_10.jpg Work - REI Traverse Collection - miles in their shoes Over the course of a year, we went on 4 trips into the backcountry to generate usable insights and once early prototypes arrived, rigorously test them with a diverse range of users in all conditions. The insights from the users directly affected the final product. https://gwagonerdesign.com/work/mosko monthly 0.5 2025-11-26 https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/5917cd15-eed1-4548-8000-c3cf6e37ea93/mule-gear-hauler-luggage-bag-main-mosko-moto-1200px-70_5000x.webp Work - Mosko Moto Luggage Collection Mosko Mule https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/64b32a1a-689c-4df2-a28e-0474d755ef94/mosko-moto-duffle-mosko-mule-adventure-roller-bag-preorder-30975335333949_2000x.jpg Work - Mosko Moto Luggage Collection Mosko Mule Packing Cubes https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/2a7defd7-ecad-43b4-b136-2ac4d448df76/mosko-moto-duffle-mosko-mule-adventure-roller-bag-preorder-30975335661629_2000x.jpg Work - Mosko Moto Luggage Collection Mosko Mule fully loaded https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/51fa50c9-f788-4e96-a368-ba8fef9a36f8/mosko-moto-duffle-mosko-mule-adventure-roller-bag-preorder-30975344377917_2000x.webp Work - Mosko Moto Luggage Collection Mosko Mule separated https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/d3cfdc8a-d427-409e-89bd-faf18ac76171/cb291f25dc06--alpine-panniers-30l-atlas-buckle-woodland-back-web-res-f89a77.webp Work - Mosko Moto Luggage Collection Mosko Alpine attachment https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/20129081-fe1c-4838-95ad-e542687eadcf/mosko_alpine_art.jpg Work - Mosko Moto Luggage Collection Mosko Alpine mockups https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/376224a5-09b6-4682-aade-19434445048a/mosko_alpine_sketches.jpg Work - Mosko Moto Luggage Collection Mosko Alpine sketches https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/38d53096-0f5a-4188-b926-13bc52a3be76/mosko_paper.jpg Work - Mosko Moto Luggage Collection Mosko MOLLE Pouch paper models https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/bdfdce3f-5ed3-49fa-aac8-423b41ad79c5/4d680d7ff1e5--mosko-moto-molle-pouch-690x600-01-b5cfb3.webp Work - Mosko Moto Luggage Collection Mosko Mule MOLLE Pouch https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/6d263b10-3957-4ff8-84b6-c0355d9f3425/cb291f25dc06--8101bb8123c7-690x600-1-9d64a0-ef4127.webp Work - Mosko Moto Luggage Collection Mosko Alpine 30 https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/7878073b-92f3-47ea-bae4-79864d7f0161/mule_hero.jpg Work - Mosko Moto Luggage Collection Mule Gear Hauler https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/abec1905-2adc-4a83-93f4-5e9e0a031527/alpine-panniers-30L-atlas-buckle-woodland-pair-web-res_5000x.webp Work - Mosko Moto Luggage Collection - Make it stand out Alpine 30 Pannier Set https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/7085216b-66fa-4a6d-ad00-d5a74c9573a4/pouch_hero.jpg Work - Mosko Moto Luggage Collection - Make it stand out MOLLE Pouch Large https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/1901c316-4216-4d9e-8933-131d67b22e87/mosko_hardware.jpg Work - Mosko Moto Luggage Collection - Not if, but when More than any other category I’ve worked in, adventure motorcycling is brutal on equipment. Crashes happen, but we worked to source rugged fabrics and hardware to survive. Seams reinforced, impact zones layered. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/6d286e8e-7710-4d75-ab0a-ebebe8b8c6bb/mosko-moto-duffle-mosko-mule-adventure-roller-bag-preorder-30975335333949_2000x.jpg Work - Mosko Moto Luggage Collection - Modularity that adapts to individuals From first-hand accounts of users’ frustrations with travelling with equipment necessary for a multi-day off-road adventure, updates were made. ID cards ensure that gear doesn’t get mixed up, changing mats are built into boot bags, carry straps and pockets added to helmet storage to carry separately for more space. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/0af7d660-fa3c-4242-b8c1-8e57e7ee4740/mosko_testing2.jpg Work - Mosko Moto Luggage Collection - Build, test, break, repeat Mosko is known for their relentless testing regimen, and these products are no different. I was invited to join the team on a testing session over a week in the Mojave desert, where everything that could happen, did. Insights born of that work sent some concepts back to the drawing board, and confirmed the functionality of others. https://gwagonerdesign.com/work/stanley monthly 0.5 2025-11-26 https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/8e0de625-2ab2-42a6-a8c1-cb7ab9132436/stanley_Cooler_icon.jpg Work - Stanley 1913 Softgoods Launch Stanley Madeleine Backpack Cooler https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/ac29d27e-eed9-4a7d-9767-dc9298f2a85b/cooler_sketches.jpg Work - Stanley 1913 Softgoods Launch Madeleine Mini Sketches https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/950ee715-8fc2-4958-86d5-cfdf378910c8/71rSfopLVlL._AC_SL1500_.jpg Work - Stanley 1913 Softgoods Launch https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/1faf773a-09ad-49ff-b058-96cab9215bef/Web_PNG_Square-2025-09-23_TheAll-DayJulienneMiniCooler7.4QT-CoquetteBowWinterIce-Front.webp Work - Stanley 1913 Softgoods Launch LoveShackFancy Edition Julienne Cooler https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/6b696c83-c2e3-42ca-888f-df167b4d510d/Web_PNG_Square-TheQuencherCompanionSling40OZ-Fuchsia-Front.webp Work - Stanley 1913 Softgoods Launch Stanley Quencher Carryall https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/d4cbd8e3-224d-4d56-95c5-66725c48c74a/Web_PNG_Square-TheQuencherCompanionSling40OZ-Fuchsia-HeroBack.webp Work - Stanley 1913 Softgoods Launch Stanley Quencher Carryall https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/0dfa4105-003e-41f7-8a14-c5d5c66c7cc7/Web_PNG_Square-TheQuencherCompanionSling40OZ-Fuchsia-Detail.webp Work - Stanley 1913 Softgoods Launch Stanley Quencher Carryall Detail https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/18ce92a6-e2cf-4a23-ae9a-33c40ad41c39/51KYeY85dTL._AC_SL1500_.jpg Work - Stanley 1913 Softgoods Launch Stanley Essentials Case https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/4b8e67a5-4767-4383-af9c-73cade33cefa/1527502_232063_131495_yG0eUzxUV.jpg Work - Stanley 1913 Softgoods Launch Image care of Core77 https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/e7565e55-36bc-4ccd-9718-aae7dcf95a33/1527503_232063_131495_j_0Yq2PuY.jpg Work - Stanley 1913 Softgoods Launch - Make it stand out Image care of Core77 https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/6a4fc0d9-5ed8-477f-b846-6ec4660ab0b3/Stanley_detail.jpg Work - Stanley 1913 Softgoods Launch - Details that Elevate Fans of the brand know its Wingbear logo well, so we placed it in numerous locations on the collection. Stanley will also always be synonymous with stainless steel, so we matched the finish of the brand’s drinkware on touchpoints around the products, giving a premium feel and direct connection to Stanley’s long heritage. https://images.squarespace-cdn.com/content/v1/60134037079a1127d32f8254/6bcc4f8a-73a0-470b-9da7-d8aa1cec1899/julienne_color.jpg Work - Stanley 1913 Softgoods Launch - Expression through COlor Given Stanley’s success at understanding colors that resonate with consumers and providing them a wealth of options, it was critical to offer a broad range within the coolers as well, which meant working closely with fabric and trim suppliers to deliver accurate swatches in a timely manner for a much deeper range of color than is typical in a softgoods program.