The Minimalist approach
The nixon mellor watch
THE OPPORTUNITY
The simplest solutions are often the hardest. How does a brand draw in young consumers in the era of smartphones? With this watch, the brief was to speak to the minimalist, the connoisseur of clean mid-century design, and to offer easy customization opportunities.
THE SOLUTION
The Nixon Mellor launched in 2011, with a design inspired in part by 70s Japanese motorcycles. The face is clean, and with numerous case treatments and bands varying from nylon to Horween leather, The Mellor can adapt to countless settings, from formal to casual.
This watch was also chosen by Bergdorf-Goodman for a collaboration, adding Swiss Movement and premium leather to the mix.
What People Are Saying
“While it is true that California-based Nixon is primarily an active lifestyle designer, not a watchmaker, many of their designs are quite appealing, for example, The Mellor.”
— thetimebum.com
“the minimalist, modernist face shows admiring onlookers that you don't have time for frivolity.”
— Watch Directory Review